Engineered to pioneer

Thinner, lighter VAIO^® notebooks require less energy and reduce consumption and depletion of materials.

The majority of VAIO computer models are ENERGY STAR^® 4.0 compliant and have received either EPEAT Gold or Silver rankings. This means they use less power, affecting energy bills, and reduced greenhouse gas emissions.

More picture quality, less energy wasted

Sony^® BRAVIA^® TVs and LCDs are developed with the environment in mind. This includes reduced costs throughout the product lifecycle -- from buying to maintaining to running your Sony TVs and LCD displays. Most of the BRAVIA^® HDTVs are designed to exceed ENERGY STAR^® 3.0 Specifications, saving you money on energy costs while still delivering stunning images. The BRAVIA^® VE5 LCD HDTV 52" version, for example, exceeds ENERGY STAR^® 3.0 Specifications by 65.5%*. The ECO-Panel, on a selection of our newest models reduces power consumption while in use, and the new Eco-Switch on selected models enables zero power consumption when the display is off.

Sony BRAVIA^® HDTVs also feature innovative technology that self adjusts backlight to save power. Light sensors automatically adjust the brightness of the screen to maximize viewing quality and minimize energy usage. And on the BRAVIA^® KDL-VE5, a Presence Detector sets the television into standby mode when no motion is detected within a preset amount of time. All to support the conservation of valuable resources and limit green house gas emissions.

Blu-ray Disc™ Players go green

In 2008, the unit features 21 percent less power consumption in playback mode and 43 percent reduced power consumption in stand-by mode.

More than just talking the talk

Sony Ericsson is proud to deliver the most efficient chargers from a standby power point of view, with all new models after 2005 meeting the requirements for ENERGY STAR®. Sony Ericsson also makes continuous efforts to reduce energy consumption from all activities. At the Sony Ericsson manufacturing site, the electricity per manufactured unit was significantly reduced by 24% in 2007 compared to 2005. The goal is to reduce the carbon footprint from Sony Ericsson's own activities by 15% per produced unit by 2009 and 20% by 2011 based on the 2007 figures.

A Sony innovation, 10 years in the making

Every once in a while, a new technology emerges that changes everything. At just 3mm thin, Sony has developed an unbelievably thin TV - while advancing image quality to levels that no other TV can match. This technology is called OLED.

Organic Light Emitting Diode, or OLED, is a technology that uses carbon-based organic material in a process that converts electric energy into light. This light is used to illuminate the screen and produce the most astounding results ever seen on a television.

OLED emits light and does not require a backlight-realizing a new TV form of approximately 3mm at its thinnest point. And when these elements are in their "off" state, they consume no power. The result? OLED TVs use less energy than LCDs. The OLED display consumes less electricity compared to conventional displays because OLED's light-emitting structure does not require a separate light source and can be powered using very low voltages.

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